What’s that mean for marketers? A double whammy of towering ad costs and the challenge of standing out from an ever-growing number of competitors. What’s the solution? You’ve gotta change how you think about landing pages. To build relevance, you gotta build smarter In order to attract and convert your audience, your landing pages need to feel tailored to each and every visitor according to their needs, preferences, and expectations.
They need to be relevant. But you can’t build relevance quickly and accurately with the landing page builders offered today. Why? Because most page builders rely on your marketing intelligence alone. That means you’re expected to manually build variants for your different audiences. It’s assumed that you have the expertise to confidently say what is (and isn’t) high-converting, or that you have the superpowers to predict what will convert ahead of time. Why marketing intelligence isn't enough Building relevant landing pages isn’t so easy on your own This is why you gotta start working with conversion intelligence. More and more marketers are buy email list catching on. In fact, marketers’ use of AI increased by 190% from 2018 to 2020. It’s become pretty darn clear the next big power move in marketing is adopting AI and practicing conversion intelligence.
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That means—for your landing pages—the answer isn’t more time, expertise, or predictive superpowers. What you need is a landing page builder powered by AI. You need Smart Builder. And it’s come at the perfect time. The Future is Smarter, Too At the pace the consumer world is changing (and with how little time you have), we couldn’t just tell you to get out there and build more, better, and faster. We had to create a builder that’s smarter, so you can grow smarter, too.