Similarly, even the most efficient Google Ads accounts still carry around a little dead weight. So, as you work to get your account slim and trim, your goal shouldn’t be to completely eliminate non-productive ad spend. A little fat is can actually be healthy. Here’s why. Your audience is unpredictable. No matter how optimized your ad account is, there will always be unexpected search queries that trigger your ads. Some of these will be relevant, others won’t be—but they will eat up some of your budget. You might not be able to control or predict these sorts of queries, but you should be able to at least limit them.
Tests aren’t always successful. If you whatsapp database want to grow your account, you have to test new keywords and some of those keywords won’t work out. If you want to get truly great results from your campaigns, you have to be willing to waste some money on bad ideas along the way. If your wasted ad spend is below 20%, it can actually hurt the health and growth potential of your account. With all that in mind, we try to keep non-productive ad spend at around 40% of total ad spend.
That way, the majority of a client’s ad spend is going towards keywords and search terms that we know produce results, but we still have room to test and improve things. 2. BEEF UP YOUR GOOGLE ADS ACCOUNT At this point, you’re probably wondering, “How long will it take to start seeing results?” While it can take months or years to turn a couch potato into a star athlete, things tend to move a lot faster with your Google Ads account. If you’re diligent about applying the techniques in this article, your account could reasonably be fairly “shredded” in a matter of weeks. Don’t believe me?