On Tuesday, February 7th, Alex Pelletier, Directo Special leads r of Marketing at Acquisio, co-hosted a webinar with our Senior Director of Marketing, Maria Pergolino on multiplying the effects of inbound marketing. There were some leftover questions at the end of the webinar, and we promised we’d answer them. So here is further Q&A with Alex… What is the difference Special leads between prospects and leads? Aren’t they the same?
No. We use different terminology on purpose to make sure everyone Special leads understands exactly who we are talking about. For Acquisio, a prospect appears earlier in the marketing funnel. They are usually people who have downloaded a white paper or an ebook from Special leads our website but done nothing else. A lead, on the other Special leads hand, is someone that is pre-qualified by our Sales Development Team and ready to be assigned to a Sales Rep.
Do you have a different nurturing program for prospects entering your Special leads database through webinars and prospects coming in through trade shows? Not at the moment. We would like to, but we are lacking the resources. Currently, we do have different tracks to nurture leads based on the stage they are in the marketing funnel and on their buying persona. What is an appropriate Special leads length of time to try inbound marketing before evaluating whether or not it works?